The challenge
Content was going out without a clear plan behind it — no consistent answer for what to publish, how often, or why any particular topic was chosen.
What we built
A publishing plan mapped to how people actually search today: Google, AI search engines like ChatGPT and Perplexity, and platforms like Reddit, each with their own reason for being on the calendar.
The result
A content calendar with a clear reason behind every piece, instead of guessing and hoping something lands.
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